Julie Aitken

Thinking differently is something that comes naturally to Julie, our Senior Associate and Legal Innovation Lead. That’s a fancy title that basically means improving how things are done around here. Julie did an MBA to complement her legal training that opened her eyes to strategic thinking.

Wanaka is her happy place thanks to the combination of friendly people and beautiful surroundings. A former personal trainer, Julie loves the outdoors and swimming in the lake at Mou Waho is one of her favourite things about Wanaka.

Articles by Julie

What happened to the ‘new normal’?

The phrase ‘our new normal’ became something of a cliché during the lockdown periods and alert level restrictions.

Employment & HR Workplace policies

Your brand, your terms

You may have started out in business as you had a great idea or just felt it was time to do something for yourself.

Business & Commercial Business advisory

Relaunch but watch the throttle

Most business people don't like change. They like things to stay the same. However, the new reality means you can't keep doing what you’ve always done and hope that everything is going to be okay. You can't go into this blindly.

Business & Commercial Set-up & Structuring

Push the reset button on your business – and get a funding boost to do it!

If you are working your way through the steps of this COVID-19 process, we hope you are making some progress. And remember, this is a marathon, not a sprint. You don’t have to do all five steps this week.

Business & Commercial Set-up & Structuring

Refocus: Process makes perfect

As we suggested in our first article, an analysis of your current business situation must consider your internal and external environment. A business will grow when, on the one hand, it has efficient and cost-effective internal processes, and on the other, great new offerings that clients want to buy and are happy to recommend to others

Business & Commercial Set-up & Structuring

Now what? Time for a reality check

As more information becomes available about how the country and the economy rebuilds as the lockdown restrictions are eased, some of the bigger strategic decisions will become clearer. Regardless of how long it takes for things to return to ‘normal’, businesses need to look inwards before directing their focus outwards.

Business & Commercial